About animal welfare

The Protection of Biodiversity and Animal Welfare: The Choice of “Eco-fur"

By using Kanecaron, a synthetic new "eco-fur", in place of animal fur, the precious lives of animals can be protected.

The Protection of Biodiversity and Animal Welfare: The Choice of “Eco-fur

Animals Perish for the Sake of Their Fur

Owing to its outstanding resistance to cold and wind, in the past the fur of such animals as tigers, leopards, minks, and beavers was prized as clothing material that protected human life. In recent years, however, fur has come to be consumed in huge quantities as one aspect of fashion. As a result of the consequent overhunting, countless animals have lost their lives and many species are on the brink of extinction.

Era of Increasing Concern for Animal Welfare

Many animals raised for their fur are bred in extremely inferior environments, and in almost all cases they suffer a painful killing so that their fur can be taken in good condition. This situation has come to be seen as a problem in many countries, especially in Europe, and these days concern for animal welfare is on the rise. At the same time, the choice of "eco-fur" in place of animal fur is being seen as highly meaningful from the perspectives of biodiversity and animal welfare as well.

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